Course Content
WordPress
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(SEO) Search Engine Optimization
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Google analytics
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Amazon Affiliate
MASTER IN DIGITAL MARKETING AND WEB ANALYTICS
About Lesson

Below, you can see a list of the free tools that you will use throughout the Master:

Rank Math

Rank Math is the most powerful way to get BEST WordPress SEO tools added to your website.

 

Keyword Search

Google Keyword Planner : Complete tool for keyword research and monthly search volume estimation.

KeywordTool.io and Ubersuggest.io : These keyword search tools are especially effective for finding “long tail keywords”, very long keywords with few searches that do not appear in the Google Keyword Planner.

Google Trends : Shows us the volume of searches in past periods and what is expected for the future about different topics or keywords. Interesting to try to recognize what topics are trendy.

Moz Keyword Explorer : Limited information for free users. Complete information about keyword research and your level of competition.

Backlink Tools

Moz Open Site Explorer : This tool performs an analysis of the links and their authority of the web page that we enter in the search engine.

Tools to analyze the speed of your website

 Google PageSpeed ​​Insights : This free Google tool allows us to measure the loading time of our website for a computer or mobile device, and also gives us advice on how we could improve the optimization of our website so that it would be faster.

Duplicate Content

Siteliner: Incredible tool to find duplicate content, broken links, etc.

Copyscape: Without a doubt the best free tool to see if you have copied or had content copied to you. You simply have to enter your URL and that’s it.

Installable tools

MozBar: Even the free version offers complete SEO metrics and links for any page we analyze.

SeoQuake: Totally free Semrush tool to analyze many SEO parameters of any web page.

Images

Canva : Including images on our website improves time on page and reduces bounce rate. With Canva you can achieve professional images quickly and for free.

 

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