Course Content
Master presentation
0/6
Master presentation video
00:18
Master’s Objectives
00:18
IMPORTANT INFORMATION: What do you need to take the Master?
00:18
Do web pages have value?
00:18
Free Digital Marketing Tools
00:18
How to present the tasks?
00:00
Hosting And Domain
0/7
What is Web Hosting?
07:03
What is a Domain Name?
05:02
Choosing the perfect domain.
13:31
Buy a recommended Hosting from Hostinger
26:38
Send us the email you used to purchase the hosting.
Send us your domain name
Hostinger cPanel
33:01
WordPress
0/91
Presentation and welcome to the module
02:37
What is WordPress?
06:45
What´s WordPress?
Examples of big brands using WordPress
07:13
Wordpess.com and WordPress.org
02:37
Install WordPress
The WordPress Dashboard
07:03
General settings in WordPress
07:59
Your Administrator profile
07:21
How to create an account in Gravatar?
04:36
Customize your administrator user data.
How to add more users in WordPress?
09:08
What are pages?
04:30
The Gutenberg editor
05:37
How to create a page?
07:59
Create your first page
What are the Posts?
13:55
Categories and Subcategories of Your Posts
17:01
Tags
03:01
Excerpts
07:33
Featured image
07:13
How to create an Post?
15:11
Create your first entry and categorize it
Website vs Web page
04:28
Media Library
08:11
How to add multimedia content to your posts?
13:38
Add multimedia content to your first post
Comments in WordPress
08:34
Setting up comments in WordPress
22:05
Exclude obscene words and spam links in your comments
Writing settings
03:41
Update services
03:01
Reading settings
05:28
Permanent links
09:44
Set up your permalinks correctly
What are plugins?
19:19
Security plugin for your website
38:39
Activate a security plugin on your website
Activate SSL From CPanel
03:52
How to change your access link to the WordPress administration panel?
08:08
Automated backups
06:49
What are the themes?
11:14
The focus of your website
03:37
Examples of sites focused as a business
09:17
Examples of sites with a blog focus
09:32
Define whether your site will be focused on a business or a blog
How to install themes quickly?
09:35
How to install themes downloaded from external sites?
08:41
How to choose the ideal theme for your project?
10:11
Activate a modern theme on your website
Your first logo
20:26
Your favicon
09:24
Define your color palette
18:25
Set the full width of your pages
04:42
Set up a sidebar for your posts
07:50
Define the fonts you will use on your website
08:33
Install Spectra in your WordPress (Site Builder)
04:03
instale Astra Starter Templates
06:12
Spectra Pre Configuration
06:52
Astra starter template pre-configuration
02:24
Install and activate Spectra and Astra starter templates
Creating the Home page
01:07:44
set your home page of your website
02:17
Create and configure a home page on your website
Creating the About page
01:09:20
Creating the Services page
34:36
Creating the “Contact” page
11:18
Creating a contact form
11:18
Creating the Blog page
07:52
Add a reCAPTCHA to your site
00:18
What are Legal pages
11:51
Create legal pages
00:00
Create and customize your legal pages
Cookies banner
00:18
Activate the cookie banner on your website
Create a menu with the main pages
07:36
How to add a drop-down list to your main menu?
00:18
Add your main menu to the website header
Create a menu of legal pages
00:18
Link all the buttons on your site
11:18
Creating a footer
21:45
Activate the footer on your entire website
The sidebar of our posts
09:55
Widgets in WordPress
14:35
Customize your sidebar
Breadcrumbs
05:16
Custom comments section
07:25
Scroll up button
03:18
Buttons to share on social networks
08:14
End of the module and conclusions
09:57
Show Us Your Website!
E-Commerce Website
0/9
Install a plugin to turn your website into a store
00:18
Basic WooCommerce Setup
07:36
Create woocommerce pages again
14:18
Connect your new pages with WooCommerce
05:52
Add a product block to your Home page
04:54
Create a menu for your store
07:52
Add the store menu in the footer of your website
06:52
Add a cart button to your header
04:33
Conclusions
11:25
(SEO) Search Engine Optimization
0/69
RESOURCE: Module Slides
Module Objectives
What Is SEO?
What do you understand by SEO? How can it help your business?
What do you understand by SEM? How can it help your business?
What Is SEM?
Our Competitors
What Are Keywords?
Keywords in Domains
Metadata
Make a list of 20 keywords on how you would like people to find you online
What Is a Meta Description?
What Is a Slug?
How to Set Up Your Slugs Correctly for SEO
Show us the slug settings you have implemented on your website.
What Are Rich Snippets?
How to Add Rich Snippets to Your Posts
H Headings and Their Classification
Responsive Design
Optimizing Responsive Design on Your Website
Verify That Your Website Is Responsive
Show us the responsive status of your website.
The Importance of Blogging
Examples of Successful Blogs
Create your first 3 posts on the topic of your choice, and publish them.
Content Ideas for E-commerce
Content Ideas for Personal Branding
How to Find More Content Ideas
Your Keywords
How to use google keyword planner?
Create a list with at least 30 titles for your upcoming blog posts.
Validate the Keywords You Plan to Use
Show us a keyword validation you have performed.
Create the Necessary Categories in WordPress
Create the necessary categories in WordPress according to your business.
Installing and Configuring the Rank Math SEO Plugin
How to Edit Your Meta Descriptions
Edit the metadata of your first post.
Assign a different category to your published posts.
How to Optimize Your Images in WordPress.
Optimize at least 5 images on your website.
Websites for Downloading Free and Copyright-Free Images
AI for Generating Text (ChatGPT)
Guide to Creating Blog Content with AI
AI for Generating Images (StarryAI)
Connect Your Website to Google Search Console
Show us your Google Search Console Dashboard.
What Is CTR and Why Is It Important to Measure It?
What Is a Sitemap and Why Is It Useful?
Add your sitemap to Google Search Console.
What is HTTPS?
Why is it important to use HTTPS for SEO? What other benefits does it have?
Analyze Your Competitors
Create a list of at least 10 competitors you have on the web.
What Are Backlinks and Their Importance in SEO?
How to Create Backlinks in WordPress
How to Analyze Your Website’s Backlinks
How to Remove Negative Backlinks
Optimizing Your Website’s Loading Speed
Show us your settings configured in LiteSpeed Cache.
How to deal with 404 pages
Create a redirect of a broken page
What is a canonical tag and how to use it?
What Is a CDN and How to Use It?
Connect your website to Cloudflare.
Your Website’s Performance Score
Show us your website's score using the Google PageSpeed tool.
End of Module and Conclusions
Show us the link to your Blog page
Google analytics
0/44
Intro to Google Analytics
00:18
What is web analytics?
04:36
Benefits of web analytics
06:02
Users
03:14
Traffic
00:17
Mention what you want to be the main traffic sources for your website.
Interaction
07:14
Events
05:26
Describe 3 events you want to measure on your website.
bounce
05:12
Is it convenient for you to have a lot of bounces on your website? Briefly justify your answer.
Acquisition
05:26
Activation
04:48
Conversion
05:36
Retention
07:35
What is Google Analytics?
09:37
Creating your account in GA4
27:18
Attach a screenshot of the Dashboard of your GA4 account.
GA4 Demo Account
15:49
Attach a screenshot of the Dashboard of the Google demo account in GA4.
GA4 Dashboard
14:26
Panoramic report
11:25
Real time report
07:25
User Acquisition Reports
11:23
Attach a screenshot of a user acquisition report generated in the Google demo account
Traffic acquisition reports
06:25
Attach a screenshot of a traffic acquisition report generated in the Google demo account,
Interaction reports
04:58
Attach a screenshot of an event interaction report generated in the Google demo account
Monetization reports
10:54
Demographic Group Reports
09:49
Attach a screenshot of a demographic details report generated in the Google demo account
Technology reports
04:56
Attach a screenshot of a technology details report generated in the Google demo account
Exploring conversion funnels
07:15
Route exploration
05:47
Element Overlay
04:25
Cohort exploration
04:59
User lifespan
11:28
Custom audiences
11:58
Create at least one custom audience that is relevant to your business
Conclusions
07:56
do you think that web analytics will help you in the process of growing your business on the web?
Become an expert
03:54
Email Marketing
0/21
Important before starting (Required)
00:17
How can email marketing improve your business?
00:18
What are your reasons why email marketing can improve your business?
How to build an effective email marketing strategy
11:59
The customer journey
04:26
Describe the customer journey.
Email List and Subscription
12:18
Create mailchimp account
09:19
Create an account on MailChimp.
Connect mailchimp with WordPress
12:18
Import contacts and form builder
11:45
Segment and Tags
09:35
Create a Tag in MailChimp.
Reports and campaigns
12:36
Automations in MailChimp.
18:59
Surveys
04:58
Tips for writing the perfect email
13:27
Avoid using these words in the subject
08:36
Write a perfect subject
Write a perfect welcome email.
Conclusions
00:18
Web Optimitzation
0/30
Intro to Web optimization
14:45
Optimization Basics
00:17
The optimization cycle
12:18
What is KPI
07:06
According to your business, what are the KPIs that you will measure on your website?
CRO
07:52
According to your business, what are your conversion goals?
AOV
04:45
Can you measure an AOV if you sell digital products instead of physical products?
CTR
07:45
Conversion funnel
12:45
Define at least one objective for each of the 3 phases of the conversion funnel.
Quantitative data
12:18
Qualitative data
11:18
What is Hotjar?
10:26
Creating our account in Hotjar
12:59
Linking Hotjar to our website
07:45
Hotjar Dashboard
06:48
Attach a screenshot of your Dashboard in Hotjar.
Screen recordings in Hotjar
04:59
Attach a screenshot of your list of screen recordings in Hotjar.
heat maps in Hotjar
08:57
Attach a screenshot of a heatmap of one of your pages in Hotjar.
Feedback Widget in Hotjar
14:06
Attach a screenshot of a Feedback widget you created with Hotjar.
Survey Widget in Hotjar
07:56
Attach a screenshot of a Survey widget you created with Hotjar.
A/B testing
07:26
Define at least one section of your website where you will perform an A/B test.
Conclusions
07:59
Social media marketing
0/29
Intro to Social Media Marketing
00:18
What to be in social Media
04:54
Understanding social Media
06:54
Define a goal
04:56
What will be your goal with social Media?
Identify user types
11:14
Set a tone in social media
07:56
what tone is going to predominate in your brand?
Facebook
09:52
Golden rules on Facebook
14:25
which of the golden rules do you plan to implement?
Instagram
11:36
Golden rules on Instagram
17:35
which of the golden rules do you plan to implement?
TikTok
05:24
Golden rules on TikTok
07:56
which of the golden rules do you plan to implement?
LinkedIn
06:41
Golden rules on LinkedIn
12:36
which of the golden rules do you plan to implement?
YouTube
06:45
Golden rules on YouTube
21:36
which of the golden rules do you plan to implement?
Peer to peer psychology
11:54
The power of social media
12:36
what is your star product/service and what experience do you plan to sell with it?
Marketing trends for 2024
11:25
what do you consider to be the marketing trends that best align with your business?
Conclusions
07:54
Google Ads
0/8
Setting up a Search Campaign
04:18
Creating Effective Ad Copy
00:18
Understanding Keyword Match Types
1100:42
Optimizing Bids and Budgets
07:29
Using Ad Extensions to Improve Performance
05:18
Tracking Conversions with Google Analytics
03:54
Remarketing to Past Website Visitors
04:45
Analyzing Campaign Performance with Google Ads Reports
07:12
Facebook ads
0/7
Audience of users who interacted with a form
05:18
Audience that interacted with your Facebook page
07:13
Create an audience with users who have viewed your website
06:18
Create an audience of users who have watched your videos
11:18
Create an audience that has viewed your website 4 or more times
12:54
Create an audience of users who spend more time on your website
10:18
Use a saved audience in a campaign
14:01
Amazon Affiliate
MASTER IN DIGITAL MARKETING AND WEB ANALYTICS
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