Course Content
Master Presentation
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Master presentation video
Master’s Objectives
IMPORTANT INFORMATION: What do you need to take the Master?
Do web pages have value?
Free Digital Marketing Tools
How to present the tasks?
Web Hosting & Domain Name
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What is Web Hosting?
What is a Domain Name?
Choosing the perfect domain.
Buy a recommended Hosting from Hostinger
Send us the email you used to purchase the hosting.
Send us your domain name
Hostinger cPanel Setup
WordPress
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Presentation and welcome to the module
What´s WordPress?
What is WordPress?
Examples of big brands using WordPress
Wordpess.com and WordPress.org
Install WordPress
The WordPress Dashboard
General settings in WordPress
Your Administrator profile
How to create an account in Gravatar?
Customize your administrator user data.
How to add more users in WordPress?
What are pages?
The Gutenberg editor
How to create a page?
Create your first page
What are the Posts?
Categories and Subcategories of Your Posts
Tags
Excerpts
Featured image
How to create an Post?
Create your first entry and categorize it
Website vs Web page
Media Library
How to add multimedia content to your posts?
Add multimedia content to your first post
Comments in WordPress
Setting up comments in WordPress
Exclude obscene words and spam links in your comments
Writing settings
Update services
Reading settings
Permanent links
Set up your permalinks correctly
What are plugins?
Security plugin for your website
Activate a security plugin on your website
Activate SSL From CPanel
How to change your access link to the WordPress administration panel?
Automated backups
What are the themes?
The focus of your website
Examples of sites focused as a business
Examples of sites with a blog focus
Define whether your site will be focused on a business or a blog
How to install themes quickly?
How to install themes downloaded from external sites?
How to choose the ideal theme for your project?
Activate a modern theme on your website
Your first logo
Your favicon
Define your color palette
Set the full width of your pages
Define the fonts you will use on your website
Install Spectra in your WordPress (Site Builder)
instale Astra Starter Templates
Spectra Pre Configuration
Astra starter template pre-configuration
Install and activate Spectra and Astra starter templates
Creating the Home page
set your home page of your website
Install and configure Premium addons and essential addons for elementor
Creating Home Page With Elementor
elementor conclutions
Create and configure a home page on your website
Creating the Services page
Creating the single service page
Creating the About page
Show us Your About Us Page
Creating the Contact page
Creating a Spectra contact form
Creating a form with Contact Form 7
Creating the Blog page
Add a reCAPTCHA to your site
What are Legal pages
Creating the policy privacy page
How to Configure Complianz for Cookie Management
How to create a Professional Terms and Conditions Page
How to create a Disclaimer Page
Creating an Affiliate Disclosure Page
Create and customize your legal pages
How to Configure a Cookie Banner for Your Website
Activate the cookie banner on your website
How to Design and Set Up Menus on Your Website
Setting Up Submenus: Organizing Your Website Navigation
Add your main menu to the website header
Creating a Menu for Legal Pages
Creating and Customizing Your Website Footer
Activate the footer on your entire website
Link all the buttons on your site
What Is a Sidebar? Understanding Its Role in Website Design
Widgets Explained: How to Add and Customize Widgets on Your Website
Customize your sidebar
What Are Breadcrumbs? Enhancing Navigation for Your Users
Customizing Your Single Post Page
How to Design an Engaging Comments Section for Your Posts
Setting Up a Scroll to Top Button: Improving User Experience
How to Add Social Media Sharing Buttons on Single Post Pages
End of the module and conclusions
Show Us Your Website!
WooCommerce
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Install a plugin to turn your website into a store
WooCommerce Setup
Create and Connect WooCommerce pages again
How to add new product
Add a product block to your Home page
Create a menu for your store
Add a cart button to your header
Add the store menu in the footer of your website
How to delete all WooCommerce data as a Professional
Conclusions
(SEO) Search Engine Optimization
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RESOURCE: Module Slides
Module Objectives
Free SEO Tools to Use in this module
What Is SEO?
What do you understand by SEO? How can it help your business?
What Is SEM?
What do you understand by SEM? How can it help your business?
Our Competitors
What Are Keywords?
Keywords in Domains
Make a list of 20 keywords on how you would like people to find you online
Metadata
What Is a Meta Description?
What Is a Slug?
How to Set Up Your Slugs Correctly for SEO
Show us the slug settings you have implemented on your website.
What Are Rich Snippets?
How to Add Rich Snippets to Your Posts
H Headings and Their Classification
Responsive Design
Optimizing Responsive Design on Your Website
Verify That Your Website Is Responsive
Show us the responsive status of your website.
The Importance of Blogging
Examples of Successful Blogs
Content Ideas for E-commerce
Content Ideas for Personal Branding
How to Find More Content Ideas
Your Keywords
How to use google keyword planner?
Create a list with at least 20 titles for your upcoming blog posts.
Validate the Keywords You Plan to Use
Show us a keyword validation you have performed.
Create the Necessary Categories in WordPress
Create the necessary categories in WordPress according to your business.
Websites for Downloading Free and Copyright-Free Images
AI for Generating Images (blinkshot.io)
How to Optimize Your Images in WordPress.
Add text alt to your images
AI for Generating Text (ChatGPT)
AI for Generating Text (AI Hostinger)
Guide to Creating Blog Content with AI
Create your first 3 posts on the topic of your choice, and publish them.
Connect Your Website to Google Search Console
Show us your Google Search Console Dashboard.
Connect your website to Google Analytics
Show us your Google Analytics Dashboard
Installing and Configuring the Rank Math SEO Plugin
How to Edit Your Meta Descriptions
Edit the metadata of your first post.
Assign a different category to your published posts.
How to Optimize Your Homepage for SEO
What Is Schema and Why Is It Crucial for SEO?
Show us your optimized homepage for SEO
What Is CTR and Why Is It Important to Measure It?
What Is a Sitemap and Why Is It Useful?
Add your sitemap to Google Search Console.
Creating a robots.txt file for search engines.
What is HTTPS and Why Is It Important for SEO?
Why is it important to use HTTPS for SEO? What other benefits does it have?
How to Analyze Your Competitors
Create a list of at least 10 competitors you have on the web.
What Are Backlinks and Their Importance in SEO?
How to Create Backlinks in WordPress
How to Analyze Your Website’s Backlinks
How to Remove Negative Backlinks
Optimizing Your Website’s Loading Speed
Show us your settings configured in LiteSpeed Cache.
How to deal with 404 pages
Create a redirect of a broken page
What is a canonical tag and how to use it?
What Is a CDN and How to Use It?
Connect your website to Cloudflare.
Your Website’s Performance Score
Show us your website’s score using the Google PageSpeed tool.
End of Module and Conclusions
Show us Your Website
Amazon Affiliates
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Introduction to the Amazon Affiliate Program
Niche Research and Selection of Profitable Products
Setting Up Your Amazon Affiliate Account
Install ang Config the Amazon Affiliate plugin
How to Add Affiliate product to Your Website
Creating Effective Content for Amazon Affiliates
SEO Optimization for Affiliate Links
Promotion and Affiliate Marketing Strategies
Using Tools and Resources for Amazon Affiliates
Analyzing and Tracking Affiliate Link Performance
Google Analytics
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What is Google Analytics?
The importance of Google Analytics for your business.
Key benefits of using GA4.
Panoramic Report
Real-time summary
Traffic sources
Attach a screenshot of the real-time report from your account.
Acquisition Reports
User acquisition summary
Traffic acquisition
User Acquisition Cohorts
Attach a user acquisition report generated in your account
Attach a traffic acquisition report
Engagement/Enteraction Summary
Importance of events
Pages and screens
Landing page analysis
Attach an event interaction report generated in your account
Monetization Reports
Introduction to e-commerce in GA4
Transaction and promotion reports
Retention Reports
Linking Google Analytics to Search Console
Queries
Google Organic Search Traffic
User attribute summary
Demographic details
Custom audiences
Create at least one custom audience relevant to your business
Devices used by users
Important technical configurations
Attach a technology details report
Reflect on how Google Analytics can help grow your online business.
Do you think web analytics will help grow your business?
Email Marketing
Social Media Marketing
Web Optimization
Facebook Ads
Master in Digital Marketing and Web Analytics
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