Free Master in Digital Marketing and Web Analytics
About Course
Master in Digital Marketing and Web Analytics – Tangier Academy The Master in Digital Marketing and Web Analytics course by Tangier Academy is a comprehensive program designed to equip professionals, entrepreneurs, and students with essential strategies and tools for modern digital marketing. This hands-on course covers everything from website creation and management to advanced search engine optimization and paid advertising strategies.
Course Content:
- WordPress: Learn how to create and manage professional websites without advanced coding skills.
- Ecommerce Website: Master the strategies to launch and manage successful online stores.
- Search Engine Optimization (SEO): Techniques to improve search engine rankings and drive high-quality organic traffic.
- Amazon Affiliate: Discover how to generate passive income through the Amazon Affiliate Program.
- Google Analytics: Gain insights into website performance using advanced analytics tools.
- Email Marketing: Develop effective strategies for customer acquisition and retention through email campaigns.
- Social Media Marketing: Learn how to create impactful social media campaigns to boost brand presence and audience engagement.
- Web Optimization: Techniques to improve website speed, usability, and user experience.
- Pay-per-click (PPC) Advertising: Master the art of creating and managing successful ad campaigns on platforms like Google Ads.
Why Choose Tangier Academy?
- 100% Free: This course is completely free, making quality education accessible to everyone.
- Practical Approach: Hands-on lessons with real-world examples for effective learning.
- Certification Included: Participants will receive an official Tangier Academy certificate upon completion.
- Beginner-Friendly: Suitable for both beginners and professionals looking to upgrade their skills.
Boost your career and empower your business with essential digital marketing skills. Become a digital marketing expert with Tangier Academy!
What Will You Learn?
- Know how to configure Wordpress for best results.
- Protect their Wordpress website from hackers and spammers.
- Create a Marketing Agency or Personal Brand Website and Rank It on Google.
- Understand plugins & themes and how to find/install theme.
- Create a static homepage useful for most websites, or a blog-like homepage useful for bloggers.
- Create a Responsive Website that looks good on any browser.
Course Content
Presentation
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Intro to the Course
22:43 -
Master Objectives
02:25 -
How to present the tasks?
09:57
hosting and Domain
-
What is Web Hosting?
08:16 -
What is a Domain Name?
10:51 -
Choosing the perfect domain.
28:45 -
Buy the recommended Hosting by Tangier Academy
33:16 -
Send us the email you used to purchase the hosting.
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Send us your domain name
-
Hostinger cPanel Setup
01:00:58 -
What to Do If You Made a Mistake with Your Domain Name
02:53 -
How to Register a Moroccan .ma Domain
13:33 -
How to Connect a .ma Domain to Hostinger
13:56
WordPress
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Presentation and welcome to the module
01:38 -
What´s WordPress?
05:36 -
What do you understand about WordPress?
-
Examples of big brands using WordPress
05:28 -
Wordpess.com and WordPress.org
03:00 -
How to Access the WordPress Admin (WP Admin) Section of Our Website
04:46 -
The WordPress Dashboard
05:48 -
How to Delete a Website and Install WordPress from hPanel
07:17 -
General settings in WordPress
06:28 -
Writing settings
03:53 -
Reading settings
05:21 -
Comments in WordPress
19:40 -
Exclude obscene words and spam links in your comments
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Media Settings
03:11 -
Permanent links
05:58 -
Set up your permalinks correctly
-
More general settings
03:45 -
Your Administrator profile
08:54 -
How to create an account in Gravatar?
17:15 -
Customize your administrator user data.
-
How to add more users in WordPress?
12:37 -
What are pages?
05:06 -
How to create a page?
03:11 -
How to Edit, Delete or Password Protect a Page in WordPress
04:29 -
The Gutenberg editor
32:12 -
Create your first page
-
Updates in WordPress
05:42 -
Full updates in WordPress
14:55 -
What are the Posts?
11:19 -
Categories and Subcategories of Your Posts
12:52 -
Tags
07:56 -
Excerpts
08:32 -
Featured image
08:04 -
How to create an Post with Hostinger AI?
16:54 -
Create your first post and categorize it
-
Media Library
10:26 -
How to add multimedia to your posts?
14:45 -
Add multimedia content to your first post
-
What are plugins?
17:17 -
Install and Configure a Security Plugin for Your Website
01:12:54 -
Activate a security plugin on your website
-
Activate SSL From CPanel
07:51 -
How to change your access link to the WordPress administration panel?
08:26 -
Automated backups
07:00 -
The focus of your website
03:48 -
Examples of sites focused as a business
14:37 -
Examples of sites with a blog focus
19:34 -
Define whether your site will be focused on a business or a blog
-
What are the themes?
04:39 -
how to install themes quickly?
15:11 -
How to install themes downloaded from external sites?
14:34 -
what is the child theme
13:06 -
How to choose the ideal theme for your project?
29:08 -
Activate a modern theme on your website
-
Define the fonts you will use on your website
15:21 -
Define your color palette
14:43 -
Set the full width of your pages
06:54 -
Define your buttons color and styles
14:15 -
Your first logo
23:11 -
Your favicon
08:48 -
Install and Configure Spectra (Site Builder)
13:36 -
Install and Configure Astra Starter Templates
09:07 -
Install and activate Spectra and Astra starter templates
-
Creating the Home page
-
Set your home page of your website
-
Install and Configure Elementor (Site Builder)
-
Install and configure Premium addons and essential addons for elementor
-
Creating Home Page With Elementor
-
Elementor conclutions
-
Create and configure a home page on your website
-
Creating the Services page
-
Creating the single service page
-
Creating the About page
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Show us Your About Us Page
-
Creating the Contact page
-
Creating a Spectra contact form
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Creating a form with Contact Form 7
-
Creating the Blog page
-
Add a reCAPTCHA to your site
-
What are Legal pages
-
Creating the policy privacy page
-
Install and Configure Complianz for Cookie Management
-
How to create a Cookie Policy Page
-
How to create a Professional Terms and Conditions Page
-
Create and customize your legal pages
-
How to Configure a Cookie Banner for Your Website
-
Activate the cookie banner on your website
-
How to Design and Set Up Menus on Your Website
-
Setting Up Submenus: Organizing Your Website Navigation
-
Add a menu to the website header.
-
Creating a Menu for Legal Pages
-
Creating and Customizing Your Website Footer
-
Creating the Header With Elementor
-
Creating the Footer with Elementor
-
Activate the footer on your entire website
-
Link all the buttons on your site
-
What Is a Sidebar? Understanding Its Role in Website Design
-
How to Add and Customize Widgets on Your Website
-
Customize your sidebar
-
What Are Breadcrumbs?
-
Customizing Your Single Post Page
-
How to Design an Engaging Comments Section for Your Posts
-
Setting Up a Scroll to Top Button: Improving User Experience
-
How to Add Social Media Sharing Buttons on Single Post Pages
-
End of the module and conclusions
-
Show Us Your Website!
Woocommerce
-
Install a plugin to turn your website into a store
-
WooCommerce Setup
-
Create and Connect WooCommerce pages again
-
How to add new product
-
Add a product block to your Home page
-
Create a menu for your store
-
Add a cart button to your header
-
Add the store menu in the footer of your website
-
How to delete all WooCommerce data as a Professional
-
Conclusions
SEO Search Engine Optimization
-
RESOURCE: Module Slides
-
Module Objectives
-
Free SEO Tools to Use in this module
-
What Is SEO?
-
What do you understand by SEO? How can it help your business?
-
What Is SEM?
-
What do you understand by SEM? How can it help your business?
-
Our Competitors
-
What Are Keywords?
-
Keywords in Domains | Exact Match Domain (EMD)
-
Make a list of 20 keywords on how you would like people to find you online
-
Metadata
-
What Is a Meta Description?
-
What Is a Slug?
-
How to Set Up Your Slugs Correctly for SEO
-
Show us the slug settings you have implemented on your website.
-
What Are Rich Snippets?
-
How to Add Rich Snippets to Your Posts
-
H Headings and Their Classification
-
Responsive Design
-
Optimizing Responsive Design on Your Website
-
Verify That Your Website Is Responsive
-
Show us the responsive status of your website.
-
The Importance of Blogging
-
Examples of Successful Blogs
-
Content Ideas for E-commerce
-
Content Ideas for Personal Branding
-
How to Find More Content Ideas
-
Your Keywords
-
How to use google keyword planner?
-
Create a list with at least 20 titles for your upcoming blog posts.
-
Validate the Keywords You Plan to Use
-
Show us a keyword validation you have performed.
-
Create the Necessary Categories in WordPress
-
Create the necessary categories in WordPress according to your business.
-
Websites for Downloading Free and Copyright-Free Images
-
AI for Generating Images
-
How to Optimize Your Images in WordPress.
-
Add text alt to your images
-
AI for Generating Text (ChatGPT)
-
AI for Generating Text (Claude.ai)
-
Guide to Creating Blog Content with AI
-
Create your first 3 posts on the topic of your choice, and publish them.
-
Connect Your Website to Google Search Console
-
Show us your Google Search Console Dashboard.
-
Connect your website to Google Analytics
-
Show us your Google Analytics Dashboard
-
Installing and Configuring the Rank Math SEO Plugin
-
How to Edit Your Meta Descriptions
-
Edit the metadata of your first post.
-
Assign a different category to your published posts.
-
How to Optimize Your Homepage for SEO
-
What Is Schema and Why Is It Crucial for SEO?
-
Show us your optimized homepage for SEO
-
What Is CTR and Why Is It Important to Measure It?
-
What Is a Sitemap and Why Is It Useful?
-
Add your sitemap to Google Search Console.
-
Creating a robots.txt file for search engines.
-
What is HTTPS and Why Is It Important for SEO?
-
Why is it important to use HTTPS for SEO? What other benefits does it have?
-
How to Analyze Your Competitors
-
Create a list of at least 10 competitors you have on the web.
-
What Are Backlinks and Their Importance in SEO?
-
How to Create Backlinks for Your Website
-
How to Analyze Your Website’s Backlinks
-
How to Remove Negative Backlinks
-
Optimizing Your Website’s Loading Speed
-
Show us your settings configured in LiteSpeed Cache.
-
How to deal with 404 pages
-
Create a redirect of a broken page
-
What is a canonical tag and how to use it?
-
What Is a CDN and How to Use It?
-
Connect your website to Cloudflare.
-
Your Website’s Performance Score
-
Show us your website’s score using the Google PageSpeed tool.
-
End of Module and Conclusions
-
Show us Your Website
SEO International
Coming Soon
Google Analytics GA4
Coming Soon
Web Optimization
Coming Soon
Email Marketing
Coming Soon
Social Media Marketing
Coming Soon
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