Free Master in Digital Marketing and Web Analytics
About Course
Master in Digital Marketing and Web Analytics – Tangier Academy The Master in Digital Marketing and Web Analytics course by Tangier Academy is a comprehensive program designed to equip professionals, entrepreneurs, and students with essential strategies and tools for modern digital marketing. This hands-on course covers everything from website creation and management to advanced search engine optimization and paid advertising strategies.
Course Content:
- WordPress: Learn how to create and manage professional websites without advanced coding skills.
- Ecommerce Website: Master the strategies to launch and manage successful online stores.
- Search Engine Optimization (SEO): Techniques to improve search engine rankings and drive high-quality organic traffic.
- Amazon Affiliate: Discover how to generate passive income through the Amazon Affiliate Program.
- Google Analytics: Gain insights into website performance using advanced analytics tools.
- Email Marketing: Develop effective strategies for customer acquisition and retention through email campaigns.
- Social Media Marketing: Learn how to create impactful social media campaigns to boost brand presence and audience engagement.
- Web Optimization: Techniques to improve website speed, usability, and user experience.
- Pay-per-click (PPC) Advertising: Master the art of creating and managing successful ad campaigns on platforms like Google Ads.
Why Choose Tangier Academy?
- 100% Free: This course is completely free, making quality education accessible to everyone.
- Practical Approach: Hands-on lessons with real-world examples for effective learning.
- Certification Included: Participants will receive an official Tangier Academy certificate upon completion.
- Beginner-Friendly: Suitable for both beginners and professionals looking to upgrade their skills.
Boost your career and empower your business with essential digital marketing skills. Become a digital marketing expert with Tangier Academy!
What Will You Learn?
- Know how to configure Wordpress for best results.
- Protect their Wordpress website from hackers and spammers.
- Create a Marketing Agency or Personal Brand Website and Rank It on Google.
- Understand plugins & themes and how to find/install theme.
- Create a static homepage useful for most websites, or a blog-like homepage useful for bloggers.
- Create a Responsive Website that looks good on any browser.
Course Content
Presentation
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Intro to the Course
22:43 -
Master Objectives
02:25 -
How to present the tasks?
09:57
hosting and Domain
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What is Web Hosting?
08:16 -
What is a Domain Name?
10:50 -
Choosing the perfect domain.
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Buy the recommended Hosting by Tangier Academy
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Send us the email you used to purchase the hosting.
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Send us your domain name
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Hostinger cPanel Setup
WordPress
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Presentation and welcome to the module
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What´s WordPress?
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What do you understand about WordPress?
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Examples of big brands using WordPress
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Wordpess.com and WordPress.org
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Install WordPress
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The WordPress Dashboard
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General settings in WordPress
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Writing settings
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Reading settings
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More General Setting
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Comments in WordPress
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Setting up comments in WordPress
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Exclude obscene words and spam links in your comments
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Permanent links
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Set up your permalinks correctly
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Your Administrator profile
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How to create an account in Gravatar?
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Customize your administrator user data.
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How to add more users in WordPress?
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What are pages?
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The Gutenberg editor
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How to create a page?
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Create your first page
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What are the Posts?
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Categories and Subcategories of Your Posts
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Tags
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Excerpts
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Featured image
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How to create an Post?
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Create your first entry and categorize it
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Website vs Web page
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Media Library
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How to add multimedia to your posts?
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Add multimedia content to your first post
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What are plugins?
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Security plugin for your website
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Activate a security plugin on your website
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Activate SSL From CPanel
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How to change your access link to the WordPress administration panel?
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Automated backups
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The focus of your website
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Examples of sites focused as a business
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Examples of sites with a blog focus
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Define whether your site will be focused on a business or a blog
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What are the themes?
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How to install themes quickly?
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How to install themes downloaded from external sites?
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How to choose the ideal theme for your project?
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Activate a modern theme on your website
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Your first logo
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Your favicon
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Define your color palette
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Set the full width of your pages
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Define the fonts you will use on your website
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Define your buttons color
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Install Spectra in your WordPress (Site Builder)
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Instale Astra Starter Templates
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Spectra Pre Configuration
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Astra starter template pre-configuration
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Install and activate Spectra and Astra starter templates
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Creating the Home page
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Set your home page of your website
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Install and Configure Elementor (Site Builder)
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Install and configure Premium addons and essential addons for elementor
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Creating Home Page With Elementor
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Elementor conclutions
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Create and configure a home page on your website
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Creating the Services page
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Creating the single service page
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Creating the About page
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Show us Your About Us Page
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Creating the Contact page
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Creating a Spectra contact form
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Creating a form with Contact Form 7
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Creating the Blog page
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Add a reCAPTCHA to your site
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What are Legal pages
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Creating the policy privacy page
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Install and Configure Complianz for Cookie Management
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How to create a Cookie Policy Page
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How to create a Professional Terms and Conditions Page
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Create and customize your legal pages
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How to Configure a Cookie Banner for Your Website
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Activate the cookie banner on your website
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How to Design and Set Up Menus on Your Website
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Setting Up Submenus: Organizing Your Website Navigation
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Add a menu to the website header.
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Creating a Menu for Legal Pages
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Creating and Customizing Your Website Footer
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Creating the Header With Elementor
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Creating the Footer with Elementor
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Activate the footer on your entire website
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Link all the buttons on your site
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What Is a Sidebar? Understanding Its Role in Website Design
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How to Add and Customize Widgets on Your Website
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Customize your sidebar
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What Are Breadcrumbs?
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Customizing Your Single Post Page
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How to Design an Engaging Comments Section for Your Posts
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Setting Up a Scroll to Top Button: Improving User Experience
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How to Add Social Media Sharing Buttons on Single Post Pages
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End of the module and conclusions
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Show Us Your Website!
Woocommerce
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Install a plugin to turn your website into a store
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WooCommerce Setup
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Create and Connect WooCommerce pages again
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How to add new product
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Add a product block to your Home page
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Create a menu for your store
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Add a cart button to your header
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Add the store menu in the footer of your website
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How to delete all WooCommerce data as a Professional
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Conclusions
SEO Search Engine Optimization
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RESOURCE: Module Slides
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Module Objectives
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Free SEO Tools to Use in this module
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What Is SEO?
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What do you understand by SEO? How can it help your business?
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What Is SEM?
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What do you understand by SEM? How can it help your business?
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Our Competitors
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What Are Keywords?
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Keywords in Domains | Exact Match Domain (EMD)
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Make a list of 20 keywords on how you would like people to find you online
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Metadata
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What Is a Meta Description?
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What Is a Slug?
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How to Set Up Your Slugs Correctly for SEO
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Show us the slug settings you have implemented on your website.
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What Are Rich Snippets?
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How to Add Rich Snippets to Your Posts
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H Headings and Their Classification
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Responsive Design
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Optimizing Responsive Design on Your Website
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Verify That Your Website Is Responsive
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Show us the responsive status of your website.
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The Importance of Blogging
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Examples of Successful Blogs
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Content Ideas for E-commerce
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Content Ideas for Personal Branding
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How to Find More Content Ideas
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Your Keywords
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How to use google keyword planner?
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Create a list with at least 20 titles for your upcoming blog posts.
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Validate the Keywords You Plan to Use
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Show us a keyword validation you have performed.
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Create the Necessary Categories in WordPress
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Create the necessary categories in WordPress according to your business.
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Websites for Downloading Free and Copyright-Free Images
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AI for Generating Images
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How to Optimize Your Images in WordPress.
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Add text alt to your images
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AI for Generating Text (ChatGPT)
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AI for Generating Text (Claude.ai)
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Guide to Creating Blog Content with AI
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Create your first 3 posts on the topic of your choice, and publish them.
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Connect Your Website to Google Search Console
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Show us your Google Search Console Dashboard.
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Connect your website to Google Analytics
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Show us your Google Analytics Dashboard
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Installing and Configuring the Rank Math SEO Plugin
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How to Edit Your Meta Descriptions
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Edit the metadata of your first post.
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Assign a different category to your published posts.
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How to Optimize Your Homepage for SEO
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What Is Schema and Why Is It Crucial for SEO?
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Show us your optimized homepage for SEO
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What Is CTR and Why Is It Important to Measure It?
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What Is a Sitemap and Why Is It Useful?
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Add your sitemap to Google Search Console.
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Creating a robots.txt file for search engines.
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What is HTTPS and Why Is It Important for SEO?
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Why is it important to use HTTPS for SEO? What other benefits does it have?
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How to Analyze Your Competitors
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Create a list of at least 10 competitors you have on the web.
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What Are Backlinks and Their Importance in SEO?
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How to Create Backlinks for Your Website
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How to Analyze Your Website’s Backlinks
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How to Remove Negative Backlinks
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Optimizing Your Website’s Loading Speed
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Show us your settings configured in LiteSpeed Cache.
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How to deal with 404 pages
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Create a redirect of a broken page
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What is a canonical tag and how to use it?
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What Is a CDN and How to Use It?
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Connect your website to Cloudflare.
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Your Website’s Performance Score
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Show us your website’s score using the Google PageSpeed tool.
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End of Module and Conclusions
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Show us Your Website
SEO International
Google Analytics GA4
Web Optimization
Email Marketing
Social Media Marketing
Earn a certificate
Add this certificate to your resume to demonstrate your skills & increase your chances of getting noticed.
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