MASTER IN DIGITAL MARKETING AND WEB ANALYTICS
About Course
Our Master in Digital Marketing and Web Analytics can help you develop the skills and knowledge you need to create and manage stunning websites and successful online marketing campaigns.
7 potent modules, fueled by proven strategies and in-demand skills, await:
1. WordPress Alchemy: Craft your online fortress. No coding required, just click and conquer. Build dazzling websites, conjure compelling content, and cast SEO spells that make Google bow down.
2. SEO Sorcery: Ascend the search engine ladder like a seasoned wizard. Unveil keyword secrets, brew on-page optimization potions, and dominate the SERPs with your irresistible content. Watch those leads materialize like loyal apprentices.
3. Google Analytics: Your Data Crystal Ball: See the future of your website. Crack the code of visitor behavior, track every click like a seasoned oracle, and make data-driven decisions that rewrite your online destiny.
4. Email Marketing Enchantments: Ignite engagement like a charm. Weave irresistible email campaigns, build relationships like enchanted bonds, and transform readers into loyal customers with a flick of your email wand.
5. Social Media Mastery: Rule the online conversations. Conquer Facebook, Instagram, and beyond with captivating content, thriving communities, and targeted ads that amplify your reach like a supersonic spell.
6. Web Optimization Enchantments: Every millisecond counts. Unlock conversion rate optimization secrets, transform your website into a lead-generating machine, and watch your sales soar like rockets fueled by pure magic.
7. Facebook Ads & Paid Traffic Conjuring: Target your ideal audience with pinpoint precision. Craft irresistible ads, measure their success like a seasoned seer, and optimize campaigns for maximum ROI. Make Facebook your loyal ally, not your battlefield nemesis.
What Will You Learn?
- Know how to configure Wordpress for best results
- Understand plugins & themes and how to find/install them
- Protect their Wordpress website from hackers and spammers
- Create a static homepage useful for most websites, or a blog like homepage useful for bloggers.
- Create an affiliate site for passive, recurring income
- Create a Responsive Website that looks good on any browser
Course Content
Master presentation
Hosting And Domain
-
07:03
-
05:02
-
13:31
-
26:38
-
Send us the email you used to purchase the hosting.
-
Send us your domain name
-
Hostinger cPanel
39:19
WordPress
-
Presentation and welcome to the module
02:37 -
What is WordPress?
06:45 -
What´s WordPress?
-
Examples of big brands using WordPress
07:13 -
Wordpess.com and WordPress.org
02:37 -
Install WordPress
-
The WordPress Dashboard
07:03 -
General settings in WordPress
07:59 -
Your Administrator profile
07:21 -
How to create an account in Gravatar?
04:36 -
Customize your administrator user data.
-
How to add more users in WordPress?
09:08 -
What are pages?
04:30 -
The Gutenberg editor
05:37 -
How to create a page?
07:59 -
Create your first page
-
What are the Posts?
13:55 -
Categories and Subcategories of Your Posts
17:01 -
Tags
03:01 -
Excerpts
07:33 -
Featured image
07:13 -
How to create an Post?
15:11 -
Create your first entry and categorize it
-
Website vs Web page
04:28 -
Media Library
08:11 -
How to add multimedia content to your posts?
13:38 -
Add multimedia content to your first post
-
Comments in WordPress
08:34 -
Setting up comments in WordPress
22:05 -
Exclude obscene words and spam links in your comments
-
Writing settings
03:41 -
Update services
03:01 -
Reading settings
05:28 -
Permanent links
09:44 -
Set up your permalinks correctly
-
What are plugins?
19:19 -
Security plugin for your website
38:39 -
Activate a security plugin on your website
-
Activate SSL From CPanel
03:52 -
How to change your access link to the WordPress administration panel?
08:08 -
Automated backups
06:49 -
What are Legal pages
11:51 -
Create legal pages
00:00 -
Create and customize your legal pages
-
Cookies banner
09:54 -
Activate the cookie banner on your website
-
What are the themes?
11:14 -
The focus of your website
03:37 -
Examples of sites focused on a business
09:17 -
Examples of sites with a blog focus
09:32 -
Define whether your site will be focused on a business or a blog
-
How to install themes quickly?
09:35 -
How to install themes downloaded from external sites?
08:41 -
How to choose the ideal theme for your project?
07:54 -
Activate a modern theme on your website
-
Your first logo
20:26 -
Your favicon
09:24 -
Define your color palette
07:09 -
Set the full width of your pages
04:41 -
Set up a sidebar for your posts
07:50 -
Define the fonts you will use on your website
08:33 -
Install Spectra in your WordPress (Site Builder)
04:02 -
instale Astra Starter Templates
06:12 -
Spectra Pre Configuration
06:52 -
Astra starter template pre-configuration
02:24 -
Install and activate Spectra and Astra starter templates
-
Creating the Home page
27:44 -
set your home page of your website
03:54 -
Create and configure a home page on your website
-
Creating the About page
00:17 -
Creating the Services page
00:18 -
Creating the “Contact” page
11:18 -
Creating a contact form
11:18 -
Add a reCAPTCHA to your site
00:18 -
Creating the Blog page
07:52 -
Create a menu with the main pages
07:36 -
How to add a drop-down list to your main menu?
00:18 -
Add your main menu to the website header
-
Create a menu of legal pages
00:18 -
Link all the buttons on your site
11:18 -
Creating a footer
21:45 -
Activate the footer on your entire website
-
The sidebar of our posts
09:55 -
Widgets in WordPress
14:35 -
Customize your sidebar
-
Breadcrumbs
05:16 -
Custom comments section
07:25 -
Scroll up button
03:18 -
Buttons to share on social networks
08:14 -
End of the module and conclusions
09:57 -
Show Us Your Website!
E-Commerce Website
-
Install a plugin to turn your website into a store
00:18 -
Basic WooCommerce Setup
07:36 -
Create woocommerce pages again
14:18 -
Connect your new pages with WooCommerce
05:52 -
Add a product block to your Home page
04:54 -
Create a menu for your store
07:52 -
Add the store menu in the footer of your website
06:52 -
Add a cart button to your header
04:33 -
Conclusions
11:25
Search Engine Optimization (SEO)
-
Tools used in the module
00:00 -
Introduction to SEO
00:18 -
What do you understand by SEO? How can it help your business?
-
Longtail keywords
00:17 -
How can a new site outrank a well-established site?
00:18 -
How to correctly research your competitors?
00:18 -
Research who your competitors are and write a list that has at least 10 competitors.
-
How to find the best keywords from our competitors?
00:17 -
Find the best organic keywords from your competitors
00:18 -
Identify the best organic keywords from your competitors
-
Complete the collection of your competition’s best organic keywords using other SEO tools
14:18 -
Write an article that is between 800 and 1,200 words
-
Write an article that is between 500-750 words
-
What is the difference between longtail keywords?
-
How to use google keyword planner?
11:21 -
SEO Tools to Convert Generic Keywords into Topics or Topic Suggestions
00:18 -
Convert 15 generic keywords to longtail keywords
-
How to find related keyword terms?
07:42 -
What are the benefits of Google Keyword planner?
-
Write 15 keywords
-
Why do technical SEO factors matter in search ranking?
12:18 -
Impact of headings and meta description
12:52 -
How to add H tags and meta description?
07:54 -
What is the difference between an H tag and resizing the text to look like a title?
-
Exploring Why The First Result Sticks Out
07:54 -
Create two posts with at least 300 words
-
What is the difference between an H1, H2, H3 AND H4 header?
-
Impact of domain name search volume
07:25 -
Write a meta description for each of the posts
-
Keyword in the domain name. Exact match domain (or EMD)
11:18 -
Explain two reasons why it is good practice to use keywords in a domain name
-
What is HTTPS?
07:26 -
Why is it important to use HTTPS for SEO? What other benefits does it have?
-
URL length as an SEO factor
06:18 -
Ranking factor – sitespeed and pagespeed
07:25 -
Introduction to pagespeed tools
07:56 -
Setting up a LiteSpeed Cache plugin for our site
13:56 -
What is CDN and why is it so necessary?
07:26 -
Image compression on your site
07:25 -
Reduce server response time
00:17 -
Integrate Cloudflare with Litespeed Cache
11:24 -
Optimize the performance in your website using LiteSpeed Cache
-
How to deal with some of the problems you may face when applying Pagespeed Cache settings?
05:45 -
Optimize your website using WP Rocket
04:11 -
WP Rocket Installation and Configuration
11:54 -
File Optimization with WP Rocket
04:32 -
Remove Javascript and CSS render blocking
06:56 -
Integrate Cloudflare with WP Rocket
04:49 -
Additional options and tools available in WP Rocket
04:42 -
What optimization technique did you choose and what is your pagespeed insights score?
-
Create a sitemap for your WordPress site
07:41 -
What is a sitemap? Use Rank Math Plugin to create a sitemap of your site
-
How to add our site to google search console?
06:46 -
Ad your website to Search Console
-
How to add your sitemap to google search console?
05:35 -
Add the sitemap you created with yoast to the Google Search console.
-
How to find the best performing keywords on your site?
00:18 -
Add your site and sitemap to bing
00:18 -
What other search engines do you know?
-
Are backlinks important for SEO?
04:24 -
General Backlink Terms
11:45 -
What is a backlink and what types of backlinks exist?
-
The impact of the number of backlinks on a site
04:59 -
Domains and backlinks
11:52 -
Importance of backlinks with keywords in the anchor text
08:07 -
Impact of backlink age
04:52 -
Which is better and why: An old backlink or a “young” backlink?
-
How to create backlinks in wordpress
03:14 -
Create 3 nofollow backlinks and 3 dofollow backlinks in wordpress.
-
Backlink Summary
04:12 -
Get at least 10 backlinks for your site.
-
User experience for SEO
07:36 -
How many internal links should I have?
06:45 -
Why should we use internal links?
-
What is the minimum or maximum number of images we should use?
04:25 -
Add copyright-free images
04:58 -
Video integration as an SEO factor
04:36 -
Add YouTube videos related to your content
05:25 -
Responsive design as an SEO factor
12:12 -
Impact of typography on SEO
07:36 -
Impact of interactive elements on SEO
07:52 -
Add optimized content to an entry
-
Impact of ads on SEO
09:52 -
Impact of ads on SEO
04:59 -
User signals
04:25 -
Effect of CTR on search results
11:25 -
Headlines and meta description to increase CTR
09:50 -
How to add rich structures for results?
06:45 -
Time on site as an SEO factor
07:36 -
Bounce rate
07:26 -
How to reduce the bounce rate?
07:54 -
Describe in one paragraph the impact CTR, bounce rate, and time on site have on SEO.
-
What steps would you take to reduce your site’s bounce rate?
-
Intro to negative SEO
08:54 -
Evidence of negative SEO on the WWW
05:25 -
What can be considered a negative SEO attack?
11:18 -
Tools to analyze your backlink profile
05:14 -
Interpret situations that are not a negative SEO attack from your competitors
12:15 -
Steps to follow in Google Search Console to defend yourself from negative SEO attacks
11:05 -
How to protect the best backlinks in your backlink profile?
11:25 -
Collect list of worst backlinks and remove them from google pt.1
09:53 -
Collect list of worst backlinks and remove them from google pt.2
11:19 -
Analyze your backlink profile and build a list of negative backlinks that may negatively affect your site
-
Remove the worst backlinks from your backlink profile from Google using the disavow tool
07:15 -
Avoid duplicate content indexing
07:59 -
How to deal with 404 pages
08:57 -
What is a canonical tag and how to use it?
07:26 -
Common webmaster mistakes with canonical tags
06:07 -
Create a redirect of a broken page
-
Bad practices that you should not follow
09:53 -
Write in a paragraph the importance of SEO for your site
-
Conclusions
11:57 -
Get a job
11:18
Google analytics
-
Intro to Google Analytics
00:18 -
What is web analytics?
04:36 -
Benefits of web analytics
06:02 -
Users
03:14 -
Traffic
00:17 -
Mention what you want to be the main traffic sources for your website.
-
Interaction
07:14 -
Events
05:26 -
Describe 3 events you want to measure on your website.
-
bounce
05:12 -
Is it convenient for you to have a lot of bounces on your website? Briefly justify your answer.
-
Acquisition
05:26 -
Activation
04:48 -
Conversion
05:36 -
Retention
07:35 -
What is Google Analytics?
09:37 -
Creating your account in GA4
27:18 -
Attach a screenshot of the Dashboard of your GA4 account.
-
GA4 Demo Account
15:49 -
Attach a screenshot of the Dashboard of the Google demo account in GA4.
-
GA4 Dashboard
14:26 -
Panoramic report
11:25 -
Real time report
07:25 -
User Acquisition Reports
11:23 -
Attach a screenshot of a user acquisition report generated in the Google demo account
-
Traffic acquisition reports
06:25 -
Attach a screenshot of a traffic acquisition report generated in the Google demo account,
-
Interaction reports
04:58 -
Attach a screenshot of an event interaction report generated in the Google demo account
-
Monetization reports
10:54 -
Demographic Group Reports
09:49 -
Attach a screenshot of a demographic details report generated in the Google demo account
-
Technology reports
04:56 -
Attach a screenshot of a technology details report generated in the Google demo account
-
Exploring conversion funnels
07:15 -
Route exploration
05:47 -
Element Overlay
04:25 -
Cohort exploration
04:59 -
User lifespan
11:28 -
Custom audiences
11:58 -
Create at least one custom audience that is relevant to your business
-
Conclusions
07:56 -
do you think that web analytics will help you in the process of growing your business on the web?
-
Become an expert
03:54
Email Marketing
-
Important before starting (Required)
00:17 -
How can email marketing improve your business?
00:18 -
What are your reasons why email marketing can improve your business?
-
How to build an effective email marketing strategy
11:59 -
The customer journey
04:26 -
Describe the customer journey.
-
Email List and Subscription
12:18 -
Create mailchimp account
09:19 -
Create an account on MailChimp.
-
Connect mailchimp with WordPress
12:18 -
Import contacts and form builder
11:45 -
Segment and Tags
09:35 -
Create a Tag in MailChimp.
-
Reports and campaigns
12:36 -
Automations in MailChimp.
18:59 -
Surveys
04:58 -
Tips for writing the perfect email
13:27 -
Avoid using these words in the subject
08:36 -
Write a perfect subject
-
Write a perfect welcome email.
-
Conclusions
00:18
Web Optimitzation
-
Intro to Web optimization
14:45 -
Optimization Basics
00:17 -
The optimization cycle
12:18 -
What is KPI
07:06 -
According to your business, what are the KPIs that you will measure on your website?
-
CRO
07:52 -
According to your business, what are your conversion goals?
-
AOV
04:45 -
Can you measure an AOV if you sell digital products instead of physical products?
-
CTR
07:45 -
Conversion funnel
12:45 -
Define at least one objective for each of the 3 phases of the conversion funnel.
-
Quantitative data
12:18 -
Qualitative data
11:18 -
What is Hotjar?
10:26 -
Creating our account in Hotjar
12:59 -
Linking Hotjar to our website
07:45 -
Hotjar Dashboard
06:48 -
Attach a screenshot of your Dashboard in Hotjar.
-
Screen recordings in Hotjar
04:59 -
Attach a screenshot of your list of screen recordings in Hotjar.
-
heat maps in Hotjar
08:57 -
Attach a screenshot of a heatmap of one of your pages in Hotjar.
-
Feedback Widget in Hotjar
14:06 -
Attach a screenshot of a Feedback widget you created with Hotjar.
-
Survey Widget in Hotjar
07:56 -
Attach a screenshot of a Survey widget you created with Hotjar.
-
A/B testing
07:26 -
Define at least one section of your website where you will perform an A/B test.
-
Conclusions
07:59
Social media marketing
-
Intro to Social Media Marketing
00:18 -
What to be in social Media
04:54 -
Understanding social Media
06:54 -
Define a goal
04:56 -
What will be your goal with social Media?
-
Identify user types
11:14 -
Set a tone in social media
07:56 -
what tone is going to predominate in your brand?
-
Facebook
09:52 -
Golden rules on Facebook
14:25 -
which of the golden rules do you plan to implement?
-
Instagram
11:36 -
Golden rules on Instagram
17:35 -
which of the golden rules do you plan to implement?
-
TikTok
05:24 -
Golden rules on TikTok
07:56 -
which of the golden rules do you plan to implement?
-
LinkedIn
06:41 -
Golden rules on LinkedIn
12:36 -
which of the golden rules do you plan to implement?
-
YouTube
06:45 -
Golden rules on YouTube
21:36 -
which of the golden rules do you plan to implement?
-
Peer to peer psychology
11:54 -
The power of social media
12:36 -
what is your star product/service and what experience do you plan to sell with it?
-
Marketing trends for 2024
11:25 -
what do you consider to be the marketing trends that best align with your business?
-
Conclusions
07:54
Google Ads
-
Setting up a Search Campaign
04:18 -
Creating Effective Ad Copy
00:18 -
Understanding Keyword Match Types
1100:42 -
Optimizing Bids and Budgets
07:29 -
Using Ad Extensions to Improve Performance
05:18 -
Tracking Conversions with Google Analytics
03:54 -
Remarketing to Past Website Visitors
04:45 -
Analyzing Campaign Performance with Google Ads Reports
07:12
Facebook ads
-
Audience of users who interacted with a form
05:18 -
Audience that interacted with your Facebook page
07:13 -
Create an audience with users who have viewed your website
06:18 -
Create an audience of users who have watched your videos
11:18 -
Create an audience that has viewed your website 4 or more times
12:54 -
Create an audience of users who spend more time on your website
10:18 -
Use a saved audience in a campaign
14:01
Amazon Affiliate
Earn a certificate
Add this certificate to your resume to demonstrate your skills & increase your chances of getting noticed.