Master in Digital Marketing and Web Analytics
By Soulaimane Echemmali
Categories: WordPress
About Course
Master in Digital Marketing and Web Analytics – Tangier Academy The Master in Digital Marketing and Web Analytics course by Tangier Academy is a comprehensive program designed to equip professionals, entrepreneurs, and students with essential strategies and tools for modern digital marketing. This hands-on course covers everything from website creation and management to advanced search engine optimization and paid advertising strategies.
Course Content:
- WordPress: Learn how to create and manage professional websites without advanced coding skills.
- Ecommerce Website: Master the strategies to launch and manage successful online stores.
- Search Engine Optimization (SEO): Techniques to improve search engine rankings and drive high-quality organic traffic.
- Amazon Affiliate: Discover how to generate passive income through the Amazon Affiliate Program.
- Google Analytics: Gain insights into website performance using advanced analytics tools.
- Email Marketing: Develop effective strategies for customer acquisition and retention through email campaigns.
- Social Media Marketing: Learn how to create impactful social media campaigns to boost brand presence and audience engagement.
- Web Optimization: Techniques to improve website speed, usability, and user experience.
- Pay-per-click (PPC) Advertising: Master the art of creating and managing successful ad campaigns on platforms like Google Ads.
Why Choose Tangier Academy?
- 100% Free: This course is completely free, making quality education accessible to everyone.
- Practical Approach: Hands-on lessons with real-world examples for effective learning.
- Certification Included: Participants will receive an official Tangier Academy certificate upon completion.
- Beginner-Friendly: Suitable for both beginners and professionals looking to upgrade their skills.
Enroll Now
Boost your career and empower your business with essential digital marketing skills. Become a digital marketing expert with Tangier Academy!
What Will You Learn?
- Know how to configure Wordpress for best results.
- Protect their Wordpress website from hackers and spammers.
- Create a Marketing Agency or Personal Brand Website and Rank It on Google.
- Understand plugins & themes and how to find/install theme.
- Create a static homepage useful for most websites, or a blog-like homepage useful for bloggers.
- Create a Responsive Website that looks good on any browser.
Course Content
Master Presentation
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Master presentation video
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Master’s Objectives
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03:02
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07:17
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Free Digital Marketing Tools
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09:39
Web Hosting & Domain Name
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What is Web Hosting?
11:39 -
What is a Domain Name?
08:48 -
Choosing the perfect domain.
13:01 -
Buy the recommended Hosting byTangier Academy
26:38 -
Send us the email you used to purchase the hosting.
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Send us your domain name
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Hostinger cPanel Setup
27:29
WordPress
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Presentation and welcome to the module
01:51 -
What´s WordPress?
04:14 -
What is WordPress?
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Examples of big brands using WordPress
08:34 -
Wordpess.com and WordPress.org
02:58 -
Install WordPress
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The WordPress Dashboard
09:06 -
General settings in WordPress
07:41 -
More General Setting
08:48 -
Your Administrator profile
08:44 -
How to create an account in Gravatar?
12:16 -
Customize your administrator user data.
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How to add more users in WordPress?
08:39 -
What are pages?
04:21 -
The Gutenberg editor
05:44 -
How to create a page?
07:40 -
Create your first page
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What are the Posts?
03:56 -
Categories and Subcategories of Your Posts
11:59 -
Tags
04:13 -
Excerpts
06:27 -
Featured image
05:19 -
How to create an Post?
08:10 -
Create your first entry and categorize it
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Website vs Web page
04:37 -
Media Library
05:14 -
How to add multimedia content to your posts?
11:43 -
Add multimedia content to your first post
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Comments in WordPress
05:28 -
Setting up comments in WordPress
16:56 -
Exclude obscene words and spam links in your comments
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Writing settings
03:56 -
Reading settings
03:46 -
Permanent links
10:39 -
Set up your permalinks correctly
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What are plugins?
07:29 -
Security plugin for your website
36:29 -
Activate a security plugin on your website
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Activate SSL From CPanel
05:50 -
How to change your access link to the WordPress administration panel?
07:33 -
Automated backups
05:45 -
What are the themes?
11:44 -
The focus of your website
07:04 -
Examples of sites focused as a business
10:22 -
Examples of sites with a blog focus
08:00 -
Define whether your site will be focused on a business or a blog
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How to install themes quickly?
06:48 -
How to install themes downloaded from external sites?
09:07 -
How to choose the ideal theme for your project?
05:40 -
Activate a modern theme on your website
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Your first logo
20:12 -
Your favicon
10:27 -
Define your color palette
09:45 -
Set the full width of your pages
05:01 -
Define the fonts you will use on your website
08:26 -
Define your buttons color
04:34 -
Install Spectra in your WordPress (Site Builder)
03:11 -
instale Astra Starter Templates
03:28 -
Spectra Pre Configuration
09:11 -
Astra starter template pre-configuration
07:18 -
Install and activate Spectra and Astra starter templates
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Creating the Home page
01:13:12 -
set your home page of your website
02:12 -
Install and Configure Elementor
04:36 -
Install and configure Premium addons and essential addons for elementor
06:35 -
Creating Home Page With Elementor
01:07:51 -
elementor conclutions
07:50 -
Create and configure a home page on your website
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Creating the Services page
55:44 -
Creating the single service page
58:22 -
Creating the About page
18:33 -
Show us Your About Us Page
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Creating the Contact page
12:26 -
Creating a Spectra contact form
21:15 -
Creating a form with Contact Form 7
37:06 -
Creating the Blog page
10:30 -
Add a reCAPTCHA to your site
18:15 -
What are Legal pages
25:55 -
Creating the policy privacy page
32:27 -
Install and Configure Complianz for Cookie Management
17:53 -
How to create a Professional Terms and Conditions Page
12:27 -
How to create a Disclaimer Page
10:17 -
Creating an Affiliate Disclosure Page
02:57 -
Creating the Imprint page
05:49 -
Create and customize your legal pages
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How to Configure a Cookie Banner for Your Website
10:14 -
Activate the cookie banner on your website
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How to Design and Set Up Menus on Your Website
10:31 -
Setting Up Submenus: Organizing Your Website Navigation
08:25 -
Add your main menu to the website header
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Creating a Menu for Legal Pages
05:34 -
Creating and Customizing Your Website Footer
31:03 -
Creating the Header With Elementor
21:02 -
Creating the Footer with Elementor
38:25 -
Activate the footer on your entire website
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Link all the buttons on your site
14:54 -
What Is a Sidebar? Understanding Its Role in Website Design
05:43 -
Widgets Explained: How to Add and Customize Widgets on Your Website
22:56 -
Customize your sidebar
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What Are Breadcrumbs?
05:50 -
Customizing Your Single Post Page
12:45 -
How to Design an Engaging Comments Section for Your Posts
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Setting Up a Scroll to Top Button: Improving User Experience
04:32 -
How to Add Social Media Sharing Buttons on Single Post Pages
06:34 -
End of the module and conclusions
09:16 -
Show Us Your Website!
WooCommerce
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Install a plugin to turn your website into a store
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WooCommerce Setup
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Create and Connect WooCommerce pages again
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How to add new product
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Add a product block to your Home page
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Create a menu for your store
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Add a cart button to your header
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Add the store menu in the footer of your website
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How to delete all WooCommerce data as a Professional
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Conclusions
(SEO) Search Engine Optimization
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RESOURCE: Module Slides
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Module Objectives
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Free SEO Tools to Use in this module
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What Is SEO?
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What do you understand by SEO? How can it help your business?
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What Is SEM?
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What do you understand by SEM? How can it help your business?
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Our Competitors
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What Are Keywords?
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Keywords in Domains
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Make a list of 20 keywords on how you would like people to find you online
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Metadata
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What Is a Meta Description?
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What Is a Slug?
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How to Set Up Your Slugs Correctly for SEO
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Show us the slug settings you have implemented on your website.
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What Are Rich Snippets?
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How to Add Rich Snippets to Your Posts
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H Headings and Their Classification
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Responsive Design
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Optimizing Responsive Design on Your Website
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Verify That Your Website Is Responsive
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Show us the responsive status of your website.
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The Importance of Blogging
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Examples of Successful Blogs
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Content Ideas for E-commerce
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Content Ideas for Personal Branding
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How to Find More Content Ideas
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Your Keywords
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How to use google keyword planner?
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Create a list with at least 20 titles for your upcoming blog posts.
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Validate the Keywords You Plan to Use
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Show us a keyword validation you have performed.
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Create the Necessary Categories in WordPress
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Create the necessary categories in WordPress according to your business.
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Websites for Downloading Free and Copyright-Free Images
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AI for Generating Images (blinkshot.io)
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How to Optimize Your Images in WordPress.
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Add text alt to your images
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AI for Generating Text (ChatGPT)
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AI for Generating Text (AI Hostinger)
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Guide to Creating Blog Content with AI
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Create your first 3 posts on the topic of your choice, and publish them.
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Connect Your Website to Google Search Console
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Show us your Google Search Console Dashboard.
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Connect your website to Google Analytics
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Show us your Google Analytics Dashboard
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Installing and Configuring the Rank Math SEO Plugin
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How to Edit Your Meta Descriptions
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Edit the metadata of your first post.
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Assign a different category to your published posts.
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How to Optimize Your Homepage for SEO
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What Is Schema and Why Is It Crucial for SEO?
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Show us your optimized homepage for SEO
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What Is CTR and Why Is It Important to Measure It?
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What Is a Sitemap and Why Is It Useful?
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Add your sitemap to Google Search Console.
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Creating a robots.txt file for search engines.
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What is HTTPS and Why Is It Important for SEO?
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Why is it important to use HTTPS for SEO? What other benefits does it have?
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How to Analyze Your Competitors
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Create a list of at least 10 competitors you have on the web.
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What Are Backlinks and Their Importance in SEO?
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How to Create Backlinks in WordPress
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How to Analyze Your Website’s Backlinks
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How to Remove Negative Backlinks
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Optimizing Your Website’s Loading Speed
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Show us your settings configured in LiteSpeed Cache.
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How to deal with 404 pages
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Create a redirect of a broken page
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What is a canonical tag and how to use it?
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What Is a CDN and How to Use It?
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Connect your website to Cloudflare.
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Your Website’s Performance Score
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Show us your website’s score using the Google PageSpeed tool.
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End of Module and Conclusions
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Show us Your Website
SEO International
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Introduction to International SEO
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Installing and Configuring Polylang
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Translating Pages
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Translating Posts
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Translating Menus
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Translating Footers
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Translating Widgets
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Canonical URL and Hreflang Setup
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On-Page SEO Optimization for Multiple Languages
Google Analytics
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What is Google Analytics?
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The importance of Google Analytics for your business.
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Key benefits of using GA4.
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Panoramic Report
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Real-time summary
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Traffic sources
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Attach a screenshot of the real-time report from your account.
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Acquisition Reports
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User acquisition summary
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Traffic acquisition
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User Acquisition Cohorts
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Attach a user acquisition report generated in your account
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Attach a traffic acquisition report
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Engagement/Enteraction Summary
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Importance of events
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Pages and screens
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Landing page analysis
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Attach an event interaction report generated in your account
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Monetization Reports
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Introduction to e-commerce in GA4
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Transaction and promotion reports
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Retention Reports
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Linking Google Analytics to Search Console
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Queries
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Google Organic Search Traffic
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User attribute summary
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Demographic details
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Custom audiences
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Create at least one custom audience relevant to your business
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Devices used by users
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Important technical configurations
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Attach a technology details report
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Reflect on how Google Analytics can help grow your online business.
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Do you think web analytics will help grow your business?
Web Optimization
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Introduction to the module
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Optimization Fundamentals
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The Optimization Cycle
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KPIs
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TASK 1
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CRO
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TASK 2
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AOV
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TASK 3
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CTR
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Conversion Funnel
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TASK 4
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Quantitative Data
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Qualitative Data
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Hotjar
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Creating our Hotjar Account
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Linking Hotjar to our Website
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Hotjar Dashboard
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TASK 5
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Screen Recordings in Hotjar
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TASK 6
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Heatmaps in Hotjar
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TASK 7
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Feedback Widget in Hotjar
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TASK 8
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Survey Widget in Hotjar
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TASK 9
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A/B Testing
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TASK 10
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Conclusions
Email Marketing
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Introduction and Module Objectives
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What is Email Marketing?
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Features of Email Marketing
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How Can Email Marketing Help You?
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Promotional Email Marketing
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TASK 1
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Seasonal Email Marketing
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TASK 2
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Dedicated Email Marketing
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TASK 3
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Transactional Email Marketing
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TASK 4
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News or informational Email Marketing
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TASK 5
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Follow-up Email Marketing
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TASK 6
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Recovery Email Marketing
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TASK 7
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Update Email Marketing
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TASK 8
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Email Marketing in Numbers
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What is the Customer Journey and Why is it Important?
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Discovery Phase
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TASK 9
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Consideration Phase
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TASK 10
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Decision Phase
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TASK 11
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Purchase Phase
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TASK 12
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User Experience Phase
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TASK 13
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Loyalty Phase
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TASK 14
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Promotion Phase
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TASK 15
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Customer Journey Variables
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How to Build a Customer Journey?
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TASK 16
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How to Create an Account on GetResponse?
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TASK 17
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Connect Your Website to GetResponse
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TASK 18
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GetResponse Dashboard Overview
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Connect Your Business Email to GetResponse
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How to Create an Email Campaign?
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FINAL TASK
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How to Segment Your Contact List?
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End of Module and Conclusions
Social Media Marketing
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Introduction to the Module
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What to Be on Social Media
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Understanding Social Media
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Define a Goal
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TASK 1
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Identify the Types of Users
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Set a Tone
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TASK 2
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Facebook
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Golden Rules on Facebook
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TASK 3
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Instagram
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Golden Rules on Instagram
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TASK 4
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TikTok
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Golden Rules on TikTok
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TASK 5
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LinkedIn
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Golden Rules on LinkedIn
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TASK 6
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YouTube
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Golden Rules on YouTube
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TASK 7
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Peer-to-Peer Psychology
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The Power of Social Media
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TASK 8
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Marketing Trends for 2025
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TASK 9
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Conclusions
Facebook Ads
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How to set up an ad account
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How to verify my business
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How to modify or change the payment method for the ad account
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How to create target audiences
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How to create campaigns and select their objective
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How to assign a budget to our campaign
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How to schedule our ads
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Targeting people who are tourists or visiting a place
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How to set up locations for campaigns
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A/B testing for ads
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How to check audience overlap
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Automatic Rules
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Performance by age and gender
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Performance by location and device
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Optimize delivery to your landing page
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Forms for campaigns
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Category exclusions
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Upload locations in bulk
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Advertising messages in Messenger
Facebook Ads – Custom Audiences
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Audience of users who interacted with a form
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Audience who interacted with your Facebook page
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Create an audience of users who have visited your website
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Create an audience of users who have watched your videos
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Create an audience of users who have visited your website 4 or more times
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Create an audience of users who spend the most time on your website
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Use a saved audience in a campaign
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