Course Content
Master Presentation
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Master presentation video
Master’s Objectives
IMPORTANT INFORMATION: What do you need to take the Master?
03:02
Do web pages have value?
07:17
Free Digital Marketing Tools
How to present the tasks?
09:39
Web Hosting & Domain Name
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What is Web Hosting?
11:39
What is a Domain Name?
08:48
Choosing the perfect domain.
13:01
Buy the recommended Hosting byTangier Academy
26:38
Send us the email you used to purchase the hosting.
Send us your domain name
Hostinger cPanel Setup
27:29
WordPress
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Presentation and welcome to the module
01:51
What´s WordPress?
04:14
What is WordPress?
Examples of big brands using WordPress
08:34
Wordpess.com and WordPress.org
02:58
Install WordPress
The WordPress Dashboard
09:06
General settings in WordPress
07:41
More General Setting
08:48
Your Administrator profile
08:44
How to create an account in Gravatar?
12:16
Customize your administrator user data.
How to add more users in WordPress?
08:39
What are pages?
04:21
The Gutenberg editor
05:44
How to create a page?
07:40
Create your first page
What are the Posts?
03:56
Categories and Subcategories of Your Posts
11:59
Tags
04:13
Excerpts
06:27
Featured image
05:19
How to create an Post?
08:10
Create your first entry and categorize it
Website vs Web page
04:37
Media Library
05:14
How to add multimedia content to your posts?
11:43
Add multimedia content to your first post
Comments in WordPress
05:28
Setting up comments in WordPress
16:56
Exclude obscene words and spam links in your comments
Writing settings
03:56
Reading settings
03:46
Permanent links
10:39
Set up your permalinks correctly
What are plugins?
07:29
Security plugin for your website
36:29
Activate a security plugin on your website
Activate SSL From CPanel
05:50
How to change your access link to the WordPress administration panel?
07:33
Automated backups
05:45
What are the themes?
11:44
The focus of your website
07:04
Examples of sites focused as a business
10:22
Examples of sites with a blog focus
08:00
Define whether your site will be focused on a business or a blog
How to install themes quickly?
06:48
How to install themes downloaded from external sites?
09:07
How to choose the ideal theme for your project?
05:40
Activate a modern theme on your website
Your first logo
20:12
Your favicon
10:27
Define your color palette
09:45
Set the full width of your pages
05:01
Define the fonts you will use on your website
08:26
Define your buttons color
04:34
Install Spectra in your WordPress (Site Builder)
03:11
instale Astra Starter Templates
03:28
Spectra Pre Configuration
09:11
Astra starter template pre-configuration
07:18
Install and activate Spectra and Astra starter templates
Creating the Home page
01:13:12
set your home page of your website
02:12
Install and Configure Elementor
04:36
Install and configure Premium addons and essential addons for elementor
06:35
Creating Home Page With Elementor
01:07:51
elementor conclutions
07:50
Create and configure a home page on your website
Creating the Services page
55:44
Creating the single service page
58:22
Creating the About page
18:33
Show us Your About Us Page
Creating the Contact page
12:26
Creating a Spectra contact form
21:15
Creating a form with Contact Form 7
37:06
Creating the Blog page
10:30
Add a reCAPTCHA to your site
18:15
What are Legal pages
25:55
Creating the policy privacy page
32:27
Install and Configure Complianz for Cookie Management
17:53
How to create a Professional Terms and Conditions Page
12:27
How to create a Disclaimer Page
10:17
Creating an Affiliate Disclosure Page
02:57
Creating the Imprint page
05:49
Create and customize your legal pages
How to Configure a Cookie Banner for Your Website
10:14
Activate the cookie banner on your website
How to Design and Set Up Menus on Your Website
10:31
Setting Up Submenus: Organizing Your Website Navigation
08:25
Add your main menu to the website header
Creating a Menu for Legal Pages
05:34
Creating and Customizing Your Website Footer
31:03
Creating the Header With Elementor
21:02
Creating the Footer with Elementor
38:25
Activate the footer on your entire website
Link all the buttons on your site
14:54
What Is a Sidebar? Understanding Its Role in Website Design
05:43
Widgets Explained: How to Add and Customize Widgets on Your Website
22:56
Customize your sidebar
What Are Breadcrumbs?
05:50
Customizing Your Single Post Page
12:45
How to Design an Engaging Comments Section for Your Posts
Setting Up a Scroll to Top Button: Improving User Experience
04:32
How to Add Social Media Sharing Buttons on Single Post Pages
06:34
End of the module and conclusions
09:16
Show Us Your Website!
WooCommerce
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Install a plugin to turn your website into a store
WooCommerce Setup
Create and Connect WooCommerce pages again
How to add new product
Add a product block to your Home page
Create a menu for your store
Add a cart button to your header
Add the store menu in the footer of your website
How to delete all WooCommerce data as a Professional
Conclusions
(SEO) Search Engine Optimization
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RESOURCE: Module Slides
Module Objectives
Free SEO Tools to Use in this module
What Is SEO?
What do you understand by SEO? How can it help your business?
What Is SEM?
What do you understand by SEM? How can it help your business?
Our Competitors
What Are Keywords?
Keywords in Domains
Make a list of 20 keywords on how you would like people to find you online
Metadata
What Is a Meta Description?
What Is a Slug?
How to Set Up Your Slugs Correctly for SEO
Show us the slug settings you have implemented on your website.
What Are Rich Snippets?
How to Add Rich Snippets to Your Posts
H Headings and Their Classification
Responsive Design
Optimizing Responsive Design on Your Website
Verify That Your Website Is Responsive
Show us the responsive status of your website.
The Importance of Blogging
Examples of Successful Blogs
Content Ideas for E-commerce
Content Ideas for Personal Branding
How to Find More Content Ideas
Your Keywords
How to use google keyword planner?
Create a list with at least 20 titles for your upcoming blog posts.
Validate the Keywords You Plan to Use
Show us a keyword validation you have performed.
Create the Necessary Categories in WordPress
Create the necessary categories in WordPress according to your business.
Websites for Downloading Free and Copyright-Free Images
AI for Generating Images (blinkshot.io)
How to Optimize Your Images in WordPress.
Add text alt to your images
AI for Generating Text (ChatGPT)
AI for Generating Text (AI Hostinger)
Guide to Creating Blog Content with AI
Create your first 3 posts on the topic of your choice, and publish them.
Connect Your Website to Google Search Console
Show us your Google Search Console Dashboard.
Connect your website to Google Analytics
Show us your Google Analytics Dashboard
Installing and Configuring the Rank Math SEO Plugin
How to Edit Your Meta Descriptions
Edit the metadata of your first post.
Assign a different category to your published posts.
How to Optimize Your Homepage for SEO
What Is Schema and Why Is It Crucial for SEO?
Show us your optimized homepage for SEO
What Is CTR and Why Is It Important to Measure It?
What Is a Sitemap and Why Is It Useful?
Add your sitemap to Google Search Console.
Creating a robots.txt file for search engines.
What is HTTPS and Why Is It Important for SEO?
Why is it important to use HTTPS for SEO? What other benefits does it have?
How to Analyze Your Competitors
Create a list of at least 10 competitors you have on the web.
What Are Backlinks and Their Importance in SEO?
How to Create Backlinks in WordPress
How to Analyze Your Website’s Backlinks
How to Remove Negative Backlinks
Optimizing Your Website’s Loading Speed
Show us your settings configured in LiteSpeed Cache.
How to deal with 404 pages
Create a redirect of a broken page
What is a canonical tag and how to use it?
What Is a CDN and How to Use It?
Connect your website to Cloudflare.
Your Website’s Performance Score
Show us your website’s score using the Google PageSpeed tool.
End of Module and Conclusions
Show us Your Website
SEO International
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Introduction to International SEO
Installing and Configuring Polylang
Translating Pages
Translating Posts
Translating Menus
Translating Footers
Translating Widgets
Canonical URL and Hreflang Setup
On-Page SEO Optimization for Multiple Languages
Google Analytics
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What is Google Analytics?
The importance of Google Analytics for your business.
Key benefits of using GA4.
Panoramic Report
Real-time summary
Traffic sources
Attach a screenshot of the real-time report from your account.
Acquisition Reports
User acquisition summary
Traffic acquisition
User Acquisition Cohorts
Attach a user acquisition report generated in your account
Attach a traffic acquisition report
Engagement/Enteraction Summary
Importance of events
Pages and screens
Landing page analysis
Attach an event interaction report generated in your account
Monetization Reports
Introduction to e-commerce in GA4
Transaction and promotion reports
Retention Reports
Linking Google Analytics to Search Console
Queries
Google Organic Search Traffic
User attribute summary
Demographic details
Custom audiences
Create at least one custom audience relevant to your business
Devices used by users
Important technical configurations
Attach a technology details report
Reflect on how Google Analytics can help grow your online business.
Do you think web analytics will help grow your business?
Web Optimization
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Introduction to the module
Optimization Fundamentals
The Optimization Cycle
KPIs
TASK 1
CRO
TASK 2
AOV
TASK 3
CTR
Conversion Funnel
TASK 4
Quantitative Data
Qualitative Data
Hotjar
Creating our Hotjar Account
Linking Hotjar to our Website
Hotjar Dashboard
TASK 5
Screen Recordings in Hotjar
TASK 6
Heatmaps in Hotjar
TASK 7
Feedback Widget in Hotjar
TASK 8
Survey Widget in Hotjar
TASK 9
A/B Testing
TASK 10
Conclusions
Email Marketing
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Introduction and Module Objectives
What is Email Marketing?
Features of Email Marketing
How Can Email Marketing Help You?
Promotional Email Marketing
TASK 1
Seasonal Email Marketing
TASK 2
Dedicated Email Marketing
TASK 3
Transactional Email Marketing
TASK 4
News or informational Email Marketing
TASK 5
Follow-up Email Marketing
TASK 6
Recovery Email Marketing
TASK 7
Update Email Marketing
TASK 8
Email Marketing in Numbers
What is the Customer Journey and Why is it Important?
Discovery Phase
TASK 9
Consideration Phase
TASK 10
Decision Phase
TASK 11
Purchase Phase
TASK 12
User Experience Phase
TASK 13
Loyalty Phase
TASK 14
Promotion Phase
TASK 15
Customer Journey Variables
How to Build a Customer Journey?
TASK 16
How to Create an Account on GetResponse?
TASK 17
Connect Your Website to GetResponse
TASK 18
GetResponse Dashboard Overview
Connect Your Business Email to GetResponse
How to Create an Email Campaign?
FINAL TASK
How to Segment Your Contact List?
End of Module and Conclusions
Social Media Marketing
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Introduction to the Module
What to Be on Social Media
Understanding Social Media
Define a Goal
TASK 1
Identify the Types of Users
Set a Tone
TASK 2
Facebook
Golden Rules on Facebook
TASK 3
Instagram
Golden Rules on Instagram
TASK 4
TikTok
Golden Rules on TikTok
TASK 5
LinkedIn
Golden Rules on LinkedIn
TASK 6
YouTube
Golden Rules on YouTube
TASK 7
Peer-to-Peer Psychology
The Power of Social Media
TASK 8
Marketing Trends for 2025
TASK 9
Conclusions
Facebook Ads
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How to set up an ad account
How to verify my business
How to modify or change the payment method for the ad account
How to create target audiences
How to create campaigns and select their objective
How to assign a budget to our campaign
How to schedule our ads
Targeting people who are tourists or visiting a place
How to set up locations for campaigns
A/B testing for ads
How to check audience overlap
Automatic Rules
Performance by age and gender
Performance by location and device
Optimize delivery to your landing page
Forms for campaigns
Category exclusions
Upload locations in bulk
Advertising messages in Messenger
Facebook Ads – Custom Audiences
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Audience of users who interacted with a form
Audience who interacted with your Facebook page
Create an audience of users who have visited your website
Create an audience of users who have watched your videos
Create an audience of users who have visited your website 4 or more times
Create an audience of users who spend the most time on your website
Use a saved audience in a campaign
Master in Digital Marketing and Web Analytics
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