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Master presentation

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Master presentation video

Master’s Objectives

IMPORTANT INFORMATION: What do you need to take the Master?

Do web pages have value?

Free Digital Marketing Tools

How to present the tasks?

Hosting And Domain

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What is Web Hosting?

What is a Domain Name?

Choosing the perfect domain.

Buy a recommended Hosting from Hostinger

Send us the email you used to purchase the hosting.

Send us your domain name

Hostinger cPanel

WordPress

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Presentation and welcome to the module

What is WordPress?

What´s WordPress?

Examples of big brands using WordPress

Wordpess.com and WordPress.org

Install WordPress

The WordPress Dashboard

General settings in WordPress

Your Administrator profile

How to create an account in Gravatar?

Customize your administrator user data.

How to add more users in WordPress?

What are pages?

The Gutenberg editor

How to create a page?

Create your first page

What are the Posts?

Categories and Subcategories of Your Posts

How to create an Post?

Create your first entry and categorize it

Website vs Web page

How to add multimedia content to your posts?

Add multimedia content to your first post

Comments in WordPress

Setting up comments in WordPress

Exclude obscene words and spam links in your comments

Writing settings

Update services

Reading settings

Permanent links

Set up your permalinks correctly

What are plugins?

Security plugin for your website

Activate a security plugin on your website

Activate SSL From CPanel

How to change your access link to the WordPress administration panel?

Automated backups

What are Legal pages

Create legal pages

Create and customize your legal pages

Activate the cookie banner on your website

What are the themes?

The focus of your website

Examples of sites focused on a business

Examples of sites with a blog focus

Define whether your site will be focused on a business or a blog

How to install themes quickly?

How to install themes downloaded from external sites?

How to choose the ideal theme for your project?

Activate a modern theme on your website

Your first logo

Define your color palette

Set the full width of your pages

Set up a sidebar for your posts

Define the fonts you will use on your website

Install Spectra in your WordPress (Site Builder)

instale Astra Starter Templates

Spectra Pre Configuration

Astra starter template pre-configuration

Install and activate Spectra and Astra starter templates

Creating the Home page

set your home page of your website

Create and configure a home page on your website

Creating the About page

Creating the Services page

Creating the “Contact” page

Creating a contact form

Add a reCAPTCHA to your site

Creating the Blog page

Create a menu with the main pages

How to add a drop-down list to your main menu?

Add your main menu to the website header

Create a menu of legal pages

Link all the buttons on your site

Creating a footer

Activate the footer on your entire website

The sidebar of our posts

Widgets in WordPress

Customize your sidebar

Custom comments section

Scroll up button

Buttons to share on social networks

End of the module and conclusions

Show Us Your Website!

E-Commerce Website

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Install a plugin to turn your website into a store

Basic WooCommerce Setup

Create woocommerce pages again

Connect your new pages with WooCommerce

Add a product block to your Home page

Create a menu for your store

Add the store menu in the footer of your website

Add a cart button to your header

Search Engine Optimization (SEO)

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Tools used in the module

Introduction to SEO

What do you understand by SEO? How can it help your business?

Longtail keywords

How can a new site outrank a well-established site?

How to correctly research your competitors?

Research who your competitors are and write a list that has at least 10 competitors.

How to find the best keywords from our competitors?

Find the best organic keywords from your competitors

Identify the best organic keywords from your competitors

Complete the collection of your competition’s best organic keywords using other SEO tools

Write an article that is between 800 and 1,200 words

Write an article that is between 500-750 words

What is the difference between longtail keywords?

How to use google keyword planner?

SEO Tools to Convert Generic Keywords into Topics or Topic Suggestions

Convert 15 generic keywords to longtail keywords

How to find related keyword terms?

What are the benefits of Google Keyword planner?

Write 15 keywords

Why do technical SEO factors matter in search ranking?

Impact of headings and meta description

How to add H tags and meta description?

What is the difference between an H tag and resizing the text to look like a title?

Exploring Why The First Result Sticks Out

Create two posts with at least 300 words

What is the difference between an H1, H2, H3 AND H4 header?

Impact of domain name search volume

Write a meta description for each of the posts

Keyword in the domain name. Exact match domain (or EMD)

Explain two reasons why it is good practice to use keywords in a domain name

Why is it important to use HTTPS for SEO? What other benefits does it have?

URL length as an SEO factor

Ranking factor – sitespeed and pagespeed

Introduction to pagespeed tools

Setting up a LiteSpeed Cache plugin for our site

What is CDN and why is it so necessary?

Image compression on your site

Reduce server response time

Integrate Cloudflare with Litespeed Cache

Optimize the performance in your website using LiteSpeed Cache

How to deal with some of the problems you may face when applying Pagespeed Cache settings?

Optimize your website using WP Rocket

WP Rocket Installation and Configuration

File Optimization with WP Rocket

Remove Javascript and CSS render blocking

Integrate Cloudflare with WP Rocket

Additional options and tools available in WP Rocket

What optimization technique did you choose and what is your pagespeed insights score?

Create a sitemap for your WordPress site

What is a sitemap? Use Rank Math Plugin to create a sitemap of your site

How to add our site to google search console?

Ad your website to Search Console

How to add your sitemap to google search console?

Add the sitemap you created with yoast to the Google Search console.

How to find the best performing keywords on your site?

Add your site and sitemap to bing

What other search engines do you know?

Are backlinks important for SEO?

General Backlink Terms

What is a backlink and what types of backlinks exist?

The impact of the number of backlinks on a site

Domains and backlinks

Importance of backlinks with keywords in the anchor text

Impact of backlink age

Which is better and why: An old backlink or a “young” backlink?

How to create backlinks in wordpress

Create 3 nofollow backlinks and 3 dofollow backlinks in wordpress.

Backlink Summary

Get at least 10 backlinks for your site.

User experience for SEO

How many internal links should I have?

Why should we use internal links?

What is the minimum or maximum number of images we should use?

Add copyright-free images

Video integration as an SEO factor

Add YouTube videos related to your content

Responsive design as an SEO factor

Impact of typography on SEO

Impact of interactive elements on SEO

Add optimized content to an entry

Impact of ads on SEO

Impact of ads on SEO

Effect of CTR on search results

Headlines and meta description to increase CTR

How to add rich structures for results?

Time on site as an SEO factor

How to reduce the bounce rate?

Describe in one paragraph the impact CTR, bounce rate, and time on site have on SEO.

What steps would you take to reduce your site's bounce rate?

Intro to negative SEO

Evidence of negative SEO on the WWW

What can be considered a negative SEO attack?

Tools to analyze your backlink profile

Interpret situations that are not a negative SEO attack from your competitors

Steps to follow in Google Search Console to defend yourself from negative SEO attacks

How to protect the best backlinks in your backlink profile?

Collect list of worst backlinks and remove them from google pt.1

Collect list of worst backlinks and remove them from google pt.2

Analyze your backlink profile and build a list of negative backlinks that may negatively affect your site

Remove the worst backlinks from your backlink profile from Google using the disavow tool

Avoid duplicate content indexing

How to deal with 404 pages

What is a canonical tag and how to use it?

Common webmaster mistakes with canonical tags

Create a redirect of a broken page

Bad practices that you should not follow

Write in a paragraph the importance of SEO for your site

Google analytics

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Intro to Google Analytics

What is web analytics?

Benefits of web analytics

Mention what you want to be the main traffic sources for your website.

Describe 3 events you want to measure on your website.

Is it convenient for you to have a lot of bounces on your website? Briefly justify your answer.

What is Google Analytics?

Creating your account in GA4

Attach a screenshot of the Dashboard of your GA4 account.

GA4 Demo Account

Attach a screenshot of the Dashboard of the Google demo account in GA4.

Panoramic report

Real time report

User Acquisition Reports

Attach a screenshot of a user acquisition report generated in the Google demo account

Traffic acquisition reports

Attach a screenshot of a traffic acquisition report generated in the Google demo account,

Interaction reports

Attach a screenshot of an event interaction report generated in the Google demo account

Monetization reports

Demographic Group Reports

Attach a screenshot of a demographic details report generated in the Google demo account

Technology reports

Attach a screenshot of a technology details report generated in the Google demo account

Exploring conversion funnels

Route exploration

Element Overlay

Cohort exploration

Custom audiences

Create at least one custom audience that is relevant to your business

do you think that web analytics will help you in the process of growing your business on the web?

Become an expert

Email Marketing

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Important before starting (Required)

How can email marketing improve your business?

What are your reasons why email marketing can improve your business?

How to build an effective email marketing strategy

The customer journey

Describe the customer journey.

Email List and Subscription

Create mailchimp account

Create an account on MailChimp.

Connect mailchimp with WordPress

Import contacts and form builder

Segment and Tags

Create a Tag in MailChimp.

Reports and campaigns

Automations in MailChimp.

Tips for writing the perfect email

Avoid using these words in the subject

Write a perfect subject

Write a perfect welcome email.

Web Optimitzation

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Intro to Web optimization

Optimization Basics

The optimization cycle

According to your business, what are the KPIs that you will measure on your website?

According to your business, what are your conversion goals?

Can you measure an AOV if you sell digital products instead of physical products?

Conversion funnel

Define at least one objective for each of the 3 phases of the conversion funnel.

Quantitative data

Qualitative data

What is Hotjar?

Creating our account in Hotjar

Linking Hotjar to our website

Hotjar Dashboard

Attach a screenshot of your Dashboard in Hotjar.

Screen recordings in Hotjar

Attach a screenshot of your list of screen recordings in Hotjar.

heat maps in Hotjar

Attach a screenshot of a heatmap of one of your pages in Hotjar.

Feedback Widget in Hotjar

Attach a screenshot of a Feedback widget you created with Hotjar.

Survey Widget in Hotjar

Attach a screenshot of a Survey widget you created with Hotjar.

Define at least one section of your website where you will perform an A/B test.

Social media marketing

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Intro to Social Media Marketing

What to be in social Media

Understanding social Media

What will be your goal with social Media?

Identify user types

Set a tone in social media

what tone is going to predominate in your brand?

Golden rules on Facebook

which of the golden rules do you plan to implement?

Golden rules on Instagram

which of the golden rules do you plan to implement?

Golden rules on TikTok

which of the golden rules do you plan to implement?

Golden rules on LinkedIn

which of the golden rules do you plan to implement?

Golden rules on YouTube

which of the golden rules do you plan to implement?

Peer to peer psychology

The power of social media

what is your star product/service and what experience do you plan to sell with it?

Marketing trends for 2024

what do you consider to be the marketing trends that best align with your business?

Google Ads

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Setting up a Search Campaign

Creating Effective Ad Copy

Understanding Keyword Match Types

Optimizing Bids and Budgets

Using Ad Extensions to Improve Performance

Tracking Conversions with Google Analytics

Remarketing to Past Website Visitors

Analyzing Campaign Performance with Google Ads Reports

Facebook ads

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Audience of users who interacted with a form

Audience that interacted with your Facebook page

Create an audience with users who have viewed your website

Create an audience of users who have watched your videos

Create an audience that has viewed your website 4 or more times

Create an audience of users who spend more time on your website

Use a saved audience in a campaign

Amazon Affiliate

MASTER IN DIGITAL MARKETING AND WEB ANALYTICS

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